Privacy Policy

The Data We Collect

A. Data You Provide

• Email address
• Account credentials
• Personal background information (ethnic background, etc.)
• Facial images (optional)
• Analysis preferences

B. Automatically Collected Data

• Device and browser information
• IP address (anonymised where possible)
• Usage and performance analytics

Facial Images and Sensitive Data

Facial images are treated as high-sensitivity personal data. We process facial images:

• Only with your explicit consent
• Only to deliver AI facial analysis
• Only for your personal use

We do not:

• Sell facial data
• Use images for advertising
• Perform identity verification
• Train external third-party AI systems with identifiable data

How We Use Your Data

Your data is used to:

• Generate facial analysis and reports
• Save your results (if you opt in)
• Process payments
• Improve service quality
• Communicate platform updates
• Maintain system security

Data Retention

• Newsletter data: retained until unsubscribed
• Account data: retained until account deletion
• Images: retained only while linked to your account or cached for service delivery

You may request deletion at any time.

AI Processing and Future Caching

• Analysis is currently performed in real time
• In future, limited caching may occur to enhance performance
• Cached data remains governed by this Privacy Policy
• Cached data will be deleted upon user request or account deletion

Your Rights

You have the right to:

• Access your data
• Correct inaccuracies
• Delete your data
• Withdraw consent
• Export your data
• Object to certain processing

Requests: support@axiva.co.uk

Data Sharing

We do not sell personal data. We may share limited data with:

• Secure hosting providers
• Payment processors
• Analytics tools (aggregated/anonymised)

All partners are GDPR-compliant.

Security Measures

We implement:

• Encryption at rest and in transit
• Role-based access controls
• Regular monitoring and audits

International Transfers

Where data is processed outside the UK/EU, appropriate safeguards are applied where possible.

Policy Updates

We may update this policy. Material changes will be clearly communicated.

Contact

support@axiva.co.uk